Suffercraft
Ricky Roane power-hiking a sun-exposed canyon climb during a hundred-mile race.
Who coaches you

Ricky Roane

Founder · Head Coach · UESCA Certified Ultramarathon Coach
37
ultramarathons finished
10
100-mile finishes
5
overall wins
2
current course records
16
podium finishes
Ricky Roane finishing the Western States 100, Squaw Valley to Auburn, race clock reading 19:13.
Western States 100
Squaw Valley to Auburn. The finish at nineteen hours.
The record

Ricky Roane coaches the thing he has done thirty-seven times: take a body and a mind past the point where both want to quit, and keep moving anyway. Ten of those finishes were a hundred miles or longer. Two of his course records still stand.

He is a UESCA Certified Ultramarathon Coach, which means the physiology is not guesswork. But the certification is the floor, not the pitch. What Ricky teaches is the part no certification covers: how to operate a degraded system through the dark hours, how to make decisions at mile eighty that you committed to while rested, how to tell real injury apart from the fatigue wearing its mask.

Five overall wins and sixteen podiums came from racing his own method before he ever sold it. Suffercraft is that method, written down and put on a calendar. When you train at the Direct tier, the person reading your after-action reports and rewriting your race plan is the same person who set the records.

Why a record matters

You can't teach the dark hours from a textbook.

Plenty of coaches can write a periodization block. Fewer have stood at mile eighty in the heat with their stomach gone and made the right call anyway, then done it again, and again, until it became a method instead of a story.

The certification covers the physiology. The thirty-seven finishes cover everything the physiology leaves out. You get both.

Train under the person who set the records.

Join the waitlist

Coaching intake is not open yet. Direct is one to one with Ricky. Coached is the same methodology read async. The tiers page shows both, and the waitlist is the queue.

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